Brewery Info


Feelin' Sour


The Third Annual Feelin' Sour - A Sour Beer & Cider Festival


Saturday, July 11, 2020 (4:00 - 7:00 PM)


Riverloop Expo Plaza - Waterloo, IA 50701


30+ producers of Cider / Kombucha / Sour Beer will be in attendance pouring over 100+ liquid offerings

Each brewery will have access to four (4) tickets for their on-site representatives

Hotel / Stipend - Each brewery will be granted a one night stay (Saturday) at the Courtyard Marriott, approximately 1/2 mile from festival grounds.

General Admission Tickets limited to the first 500, with General Admission Entry beginning at 5 PM 

VIP Tickets limited to the first 100, with VIP Entry beginning at 4 PM

Beer Quantity: Our request would be that each brewery bring the equivalent of 6-8 / Cases in total volume

Beer Brands: A minimum of two brands per brewery is requested. We'll be sending out an email closer to the festival date asking you to provide style, ABV, and any other pertinent information you would like us to include on print materials.

Booth Info: A table will be provided (6 feet long) along with squirt bottles, tubs, and ice for each booth.

Retail: Stickers, shirts, water bottles, key chains, etc. are welcomed as either giveaways or for sale in your booth.

Event licensing and insurance is held by the Waterloo Center for the Arts. $1000 of event proceeds will go directly to the Waterloo Center for the Arts.

The Iowa Brewers Guild will receive 50% of festival profits, with the remainder to be put toward making Feelin' Sour 2021 even better than this 2020 version.

For out-of-state distribution, we will be following up with an email (04/14/20) providing instructions as to how to get your beer here for the festival- stay tuned.


RSVP Deadline: 05/01/20

Tickets to go on sale 05/18/20

For more information, please contact Rachel Beck ( 

Feelin' Sour?